Microsoft Azure Cloud computing services are now available at affordable prices and accessible in BiH for all scales of businesses. The economic benefits to adopting Cloud computing are enormous and many important companies have already embraced Microsoft Azure Cloud computing workloads over the past few years. However, the cloud adoption rate in BiH is still substantially lower than EU or even CEE average. In part, this can be contributed to confusion around the cloud financial impact, management and business benefits. While it's widely considered to be cheaper than On-Premisses, transformational leaders, IT departments, BDMs and decision makers have troubles justifying increase in OPEX costs making their companies unable to realize their full potential, having substantially lower income margins, quality of service and speed to market. This presentation's aims is to deal with this confusion by going back to the basics, share concrete use cases from Adriatic region, deal with main cloud adoption blockers, and showcase Microsoft's Azure Public Cloud Platform Services and ISV solutions which should be considered as a starting point on the path of Cloud adoption in the Adriatic region. The main focus will be on Microsoft Intelligent Cloud - Infrastructure and Applications domain.