How did a kid with two left feet ended in best football league in the world? It takes a lot of luck, and great track record of delivering excellent projects. Premier league is all about doing right things at the right time. Any mistakes are extremely expensive. How can AI help football clubs to make less mistakes and make better decisions? Data available to the clubs is enormous, we can learn a lot from it, but is it enough to create solutions to get actuall good advice? Is Moneyball concept in football actaully possible? What are the biggest obstacles? Why it works in baseball for years, but football struggles? What is future of AI in sports and what are our experiences. Could developers learn something from footbal world? We have learned a lot!